We always look for better ways to do our mission. We're committed to achieving measurable results and approving priorities for implementation.

As a public benefit nonprofit organization, we always look for better ways to fulfill our mission. Both our staff and board are committed to this process. To achieving measurable results and approving priorities for implementation.

We revisit our strategies on an ongoing basis. It’s a top priority as the organization's internal and external environments change. We start the process by identifying our strengths, weaknesses, opportunities and threats. This is known as a SWOT analysis. Looking at things like our ability to reach our goals and deliver on our promises is of vital importance.

Looking ahead and planning for the future is a never-ending challenge. We adjust our strategic plan according to various changing factors. Bringing everyone together to develop a dynamic plan is energizing. But it’s important not to let this plan gather dust on the shelf. If we don’t refer to the plan after it’s completed, then it’s hardly a strategic guide.

We revisit the plan periodically, adjusting and adapting as priorities and circumstances change. The plan articulates and helps us visualize our organization's "theory of change." It helps us measure our goals, showing us:

Practice Pointers

Potter’s Gate Charities’ board regularly reviews the nonprofit's strategic initiatives. Every board meeting includes a discussion about some part of our strategic direction. Questions we ask include, "Is that strategic initiative still relevant?" and, "Are the priorities (or tactics) we identified earlier the correct ones for the near future?" This way, the plan stays on point, focused in response to ever-changing circumstances.

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We're Committed to Achieving Measurable Results and Approving Priorities for Implementation.

The Potter’s Gate Charities Incorporated of New Jersey does not exclude, deny benefits to, or otherwise discriminate against any person on the ground of race, color, nation of origin, religious creed, disability, ancestry, sex, age, or sexual orientation in employment or in admission to, participation in, or receipt of the services and benefits of any of its programs and activities, whether carried out by The Potter’s Gate Charities Incorporated New Jersey directly or through our agencies or any other entity with whom The Potter’s Gate Charities Incorporated of New Jersey arranges to carry out its program and activities.

This policy statement is in accordance with the provision of Title VI of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, the American with Disabilities Act of 1990, Regulations of the U.S. Department of Health and Human Services issued pursuant to the acts, Title 45 Code of Federal Regulations Part 80, 84, 91 and other applicable Federal, State and Local Laws and Regulations.

In case of questions concerning this policy, or in the event of a desire to file a complaint alleging violations of the above, please

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