As a public benefit nonprofit organization, we always look for better ways to fulfill our mission. Both our staff and board are committed to this process. To achieving measurable results and approving priorities for implementation.
We revisit our strategies on an ongoing basis. It’s a top priority as the organization's internal and external environments change. We start the process by identifying our strengths, weaknesses, opportunities and threats. This is known as a SWOT analysis. Looking at things like our ability to reach our goals and deliver on our promises is of vital importance.
Looking ahead and planning for the future is a never-ending challenge. We adjust our strategic plan according to various changing factors. Bringing everyone together to develop a dynamic plan is energizing. But it’s important not to let this plan gather dust on the shelf. If we don’t refer to the plan after it’s completed, then it’s hardly a strategic guide.
We revisit the plan periodically, adjusting and adapting as priorities and circumstances change. The plan articulates and helps us visualize our organization's "theory of change." It helps us measure our goals, showing us:
Potter’s Gate Charities’ board regularly reviews the nonprofit's strategic initiatives. Every board meeting includes a discussion about some part of our strategic direction. Questions we ask include, "Is that strategic initiative still relevant?" and, "Are the priorities (or tactics) we identified earlier the correct ones for the near future?" This way, the plan stays on point, focused in response to ever-changing circumstances.